What is a mobile site and why do you need one?

Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for a small screen, with the needs of mobile users in mind.

Your mobile site will differ from your desktop site not just because of the size of the device, but because the mobile context reveals a different mindset for your consumers. Visitors to your mobile site may be at a different point of the purchase funnel.

How does your site appear to mobile users? Are you making it easy for them to connect with you or putting obstacles between them and what they seek?

Why Invest in Mobile?

A mobile-friendly site can help your business connect with customers and drive conversions.We’ve all read the statistics about the tremendous adoption of mobile and tablet devices. In fact, mobile traffic has accelerated at a remarkable rate of 150% per year, and is likely to maintain trajectory or even speed up.

Customers are already connecting with the businesses like yours in their local area on their mobile devices.

• 95% of smartphone users have searched for local products or services.
• 61% of users call a business after searching, and 59% visit the location.
• 90% of these people act within 24 hours.

What does all of that mean for you?

Mobile users are more prone to take immediate action. People searching on mobile have a higher intent. The time between intent and action has been narrowed!

Businesses like yours can drive purchases with a mobile-friendly site.

• 70% of mobile users have compared product prices on their cell phones.
• 65% have read product reviews on their phones.
• 50% of mobile searches lead to a purchase.

The combination of higher intent and greater interest in locally relevant information makes for a potent combination.

However…if your website isn’t mobile friendly, you’re missing out on a large percentage of these “low hanging fruit” customers that are looking to spend money on your products and services. Users expect their mobile experience to be as good as their desktop experience.

You spend so much money attracting these customers to your business, don’t lose them to a competitor!

• 57% would not recommend a business with a bad mobile site.
• 40% have turned to a competitor’s site after a bad mobile experience.

With the rapid adoption of smartphones, the mobile web presents a real opportunity for businesses who enhance their mobile website presence.

So, “How should I invest in mobile?”

While peoples’ needs for local products and services is not a new phenomenon, the tools available to these local businesses, however, are.

Smartphones haven’t just transformed how people find your business; they’re also changing what they do inside your four walls.

The mobile revolution is sailing ahead at full steam, and your customers are getting on board. Embracing mobile can help you win the moments that matter, enable better decisions, and constantly innovate. BUT, you’ve got to start somewhere.

Your future customers are literally around the corner, and mobile can get them in your door.